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Open by setting the scene

A lot of writing advice will pretend to teach you how to grab an audience’s attention. Well, there’s more to writing than getting attention.  There’s the reader to consider. This is an editorial essay, so we start with an introduction.  In the first paragraph, I let you know the purpose, to determine whether or not […]

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The Iron Lady – thoughts

“Watch your thoughts, they become words. Watch your words, they become actions. Watch your actions, they become habits. Watch your habits, they become character. Watch your character, for it becomes your destiny.” — adapted from the memoirs of Hiram Withington, in The Iron Lady screenplay by Abi Morgan.

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When value based pricing is NOT a good idea

I previously tried to answer the question on how much artists should charge for their work.  It’s a complex question really, as so many artisans and fine artists offer different services, and different projects require varying amounts of work and resources. No matter how much (or how little) you enjoy your work, you’ll have to […]

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Why your website’s survey sucks.

So, as we’ve said last time, time is money.  Your readers might know this, and therefore be unwilling to give a survey after they found what they need, right? Well, more and more, I’m being asked to answer surveys on almost every website I visit (especially media and government websites.) These are usually put at […]

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