You might have a great graphic designer, an artist at your company, who can draw anything that you can imagine. You may have someone else who is handy with the camera, and creates videos that look and sound amazing. But, sometimes simply looking good is not enough. Sometimes, you need images that fit a strategic context, that make sense within a whole, and that tell the message you want to convey. Sometimes, you need something that is interesting to watch, and sometimes you need more than that.
You don’t always need to design an audio visual work. Here’s a video that was unplanned, shot and edited within a day:
It works well enough for footage for a news story, but not much else.
Ptara can help you design a video that does what it’s supposed to do.