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April 5, 2018

Is LinkedIn rubbish on purpose?

LinkedIN job post screenshot. See caption for description.

A job that has nothing to do with my skills (nor previous jobs nor education), in an industry I’ve never worked in. This is typical of what is recommended to me. Notice how at the bottom it says, “you have 1 of the top skills among applicants, find the 9 missing skills.”  The free upgrade is a trial of course, and it requires a credit card.

Ever since LI acquired Lynda.com, I’ve noticed that the job recommendations have gotten even worse. I’m told I have only one of the ten top skills for a job, or often none of the top skills, yet it is recommended to me anyway.  And no, these jobs do not match my previous job titles, and generally aren’t even in my industry.

Now, normally I might say, “where are the engineers”, but I suspect they are doing this on purpose.   I mean, I could program a better algorithm, on my own, and they have a huge team of experienced, dedicated engineers.

They are recommending me jobs that I’m not qualified for, and they’re doing it for two reasons. 1) So we spend money upgrading, seeing which skills we lack. 2) So we see the “value” of their useless “skill building” videos that they paid too much money for.  And, perhaps 3) So we waste more time on that site, “networking” as we feel sorry for ourselves in order to make it more “sticky.”

I mean, do they really want me to apply for jobs where I have one, or none, of the top skills? What about the advertisers who PAY MONEY to get their jobs listed there?

I mean, seriously, when you list skills in a job advertisement, do you really want to hire an employee who “gained” those skills by watching a couple of videos?  Would you hire an unqualified plumber who saw some plumbing videos, or a driver without a license who saw some videos on how to drive?

LinkedIn is losing money, and it’s trying to milk its members anyway it can.  It keeps pushing useless skills videos.  It won’t be long before it sells its users data en masse, the way Facebook has been doing for the past ten years.  (Not that it’ll be worth as much.  LinkedIn users don’t generally post as many highly sensitive posts.)

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