Irony

Catalan and Portuguese flag superimposed on our 1812 timeline page
I made this image with the help of technology. It cost me a man hour, based on a blog that cost me longer, but I don’t know how much of the tech was devoted to me.

The following post is filled with #irony making it #ironic . It’s not meant to be useful, any utility is purely accidental. Punctuation is intentionally misplaced to suit the hashtag.

You know one of the most ironic sayings ever? “A picture is worth a thousand words. ” That’s seven words long. Try drawing a picture that says over 142 times that. (Use a calculator to do the math.) Some pictures are worth a thousand words, but those are either powerful pictures, or lame words.

Another ironic thing: I recently received an essay about the importance and power of stories. The essay was structured in such a way that it didn’t tell a single story. Okay, so it tried to conjecture on the key themes of a few stories, maybe even hinted at a few plots, but it didn’t tell one. If stories are so powerful, why was it written as an essay? Continue reading Irony

What is a Special Purpose Vehicle? (or SPV?)

wagons in a dreamlike state with ptara logoA Special Purpose Vehicle, or Single purpose vehicle, is a company that is created for a single project.

Single Purpose Vehicles are used in construction, public works and many other ventures.  While they are becoming less popular for other ventures, SPVs have become increasingly popular in film production.

Now, in the old days, film companies shied away from Special Purpose vehicles.  When film producers also owned the cinemas and actors were on contract, it made little sense to create more paperwork for each film.

But today, with changes in the way a film is financed and sold, a special purpose vehicle can be extremely useful.

Films can carry with them many long term obligations, from credits and percentage points for the actors to content agreements and more.  As most production companies don’t distribute their own films, it often makes little sense for them to continue dealing with a film after it’s made.

The “vehicle” keeps the film separate from the production company’s other activities. When the film is finished, the SPV can be sold to a distribution company, allowing the production company to focus on the next project. It also allows investors to benefit from tax breaks.

There’s a mention on the British Film Commission’s website.

http://www.britishfilmcommission.org.uk/film-production/uk-film-tax-relief/

So, while Ptara is the company that produces films, does a lot of paperwork and runs our office, another company, an SPV, may be the one that you invest in or sign a contract with.

When the SPV is taken over by a distributor, the distributor will take over the SPV’s obligations and Ptara will concentrate on new projects.

On occasion, an SPV continues as a company on its own and produce more films.

Design of audio-visual creative works.

Ptara logo over historical image of men working at Sevastopol.You might have a great graphic designer, an artist at your company, who can draw anything that you can imagine. You may have someone else who is handy with the camera, and creates videos that look and sound amazing. But, sometimes simply looking good is not enough. Sometimes, you need images that fit a strategic context, that make sense within a whole, and that tell the message you want to convey. Sometimes, you need something that is interesting to watch, and sometimes you need more than that.

You don’t always need to design an audio visual work.  Here’s a video that was unplanned, shot and edited within a day:

It works well enough for footage for a news story, but not much else.

Ptara can help you design a video that does what it’s supposed to do.